Following in the footsteps of his wife, Victoria Beckham, the former star’s
Emporio Armani launched his own clothing line and fragrance. Titled Homme by
David Beckham, the perfume will be launched next September.
Fruity fragrances and spices for the segment was produced by men perfume company
based in Paris and New York, Coty Beauty.
“David Beckham is launching a strategic Homme for us and is a key orientation
for new perfume brands owned by David Beckham. The perfume segment he would have
sold in the market remember David as an athlete and a man full of aspirations,
so building a new pillar for a franchise David Beckham, “said Steve Mormoris,
senior vice president of global marketing for Coty Beauty told WWD.
“It brings a refresher for Coty Beauty because we do not have many brand perfume
men, so the brand will remain strategic for us. We were full of ambition to make
perfume David as a new hit,” he added, quoted by Femalefirst, Monday (25/07/2011
).
The perfume has a scent of citrus, pine, ginger, pepper, cashmere wood, leather
and rosemary, a touch of mahogany wood, patchouli, and musk that will dimodeli
by Beckham. The ad campaign shot by Anthony Mandler.
Fragrances’s latest 36-year-old man was followed two branded perfume existing
Beckham. In 2006, he launched a joint Victoria and David Beckham Instinct
Intimately Beckham.